A promo landing page for a project about injection aesthetics and modern cosmetic procedures, designed to announce a series of video materials and keep the user engaged within the page. The project was built as an educational digital format: it introduces the audience to the topic, leads them toward watching the episodes, and engages them through a separate interactive section focused on myths and their debunking.

The project’s visual system is built around the client’s signature pink color, complemented by a neutral beige palette. This combination helps preserve brand recognition while making the presentation more balanced, clean, and visually light. The layout is designed in a minimalist style, allowing the main focus to remain on the content, video materials, and key project messages. To increase engagement, an interactive section with flip cards was developed: the front side presents a myth, while the reverse side reveals its debunking. This approach not only helps retain attention on the page, but also turns educational content into a clearer and more structured user experience.

The client’s goal was to announce a series of films about cosmetic procedures and keep the user engaged within the project, gradually leading them toward watching the content and exploring the topic further. This was achieved through a sequential page structure, where the user first gets a general understanding of the project, then becomes familiar with the episodes, experts, and partners, and is later drawn into an interactive scenario based on myths and debunking. The visual solutions support this logic: the brand palette ensures recognition, the minimalist layout keeps the experience clear and uncluttered, and the interactive cards add dynamics and help hold the user’s attention longer.